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Playforever

The Playforever story began when Founder Julian Meagher was just eleven years old. Riding his bike around local underground car parks, searching for tucked-away supercars and peeking under dust covers to marvel at their sleek forms and shiny badges, this early fascination with the beauty and magic of classic vehicles sparked a lifelong ambition to create a collection of timeless heirloom toys: A collection that would delight and captivate generations to come, children and grown-ups alike. 

Today, the Playforever brand is sold in over 20 countries worldwide. Drawing inspiration from iconic racing cars and racing planes from the 1920s, as well as classic 1960s New York, combined with decades of researching and studying technical car design and automotive styling, their collection of Midis, Minis and Mavericks is an eclectic mix of art, fashion, traditional design, and modernism. 

They believe in authentic design and a flawless finish. Their manufacturing partners understand and share their ethos that beautiful products are born from the finest materials. They use child-friendly, soft-roll rubber wheels and long-lasting, UV-resistant paint finish. They never compromise on detail or quality. All of their products are safety-tested to the highest international standards. 

This is Playforever. Creators and connoisseurs of art toys that are built to last a lifetime.

Playforever
Article code PFE22_048
€40,00€27,50
available for ordering
An American muscle car, make it bigger, faster, stronger. Detroit carmakers saw what the hot rodders were doing in the late ’60s and started bringing these ideas to the workingman. Steal a few ideas from Italian supercars and the muscle car was born. Popu Read more
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Playforever Lead Belly - Sonny (Blue)
Playforever
Lead Belly - Sonny (Blue)
An American muscle car, make it bigger, faster, stronger. Detroit carmakers saw what the hot rodders were doing in the late ’60s and started bringing these ideas to the workingman. Steal a few ideas from Italian supercars and the muscle car was born. Popu
€40,00€27,50
Playforever
Article code PFE22_047
€59,95
available for ordering
Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on Read more
Playforever
Rufus - Weller (Dark Green)
Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on
€59,95
Playforever
Article code PFE22_046
€54,95
available for ordering
From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie’s design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula One racing cars. Read more
Playforever
Bonnie - GB (Green)
From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie’s design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula One racing cars.
€54,95
Playforever
Article code PFE22_045
€69,95
available for ordering
The story of Bruno is a labour of love, beginning with a passion and a dream, and ending with a lifelong heirloom toy to be passed on, played with and remembered for generations. Read more
Playforever
Bruno Racing Car (Chrome)
The story of Bruno is a labour of love, beginning with a passion and a dream, and ending with a lifelong heirloom toy to be passed on, played with and remembered for generations.
€69,95
Playforever
Article code PFE20_082C
€40,00€26,95
available for ordering
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase furth Read more
-33%
Playforever Speedy le Mans - No. 1 (Blue)
Playforever
Speedy le Mans - No. 1 (Blue)
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase furth
€40,00€26,95
Playforever
Article code PFE20_082B
€40,00€26,95
available for ordering
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase furth Read more
-33%
Playforever Speedy le Mans - No. 38 (Yellow)
Playforever
Speedy le Mans - No. 38 (Yellow)
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase furth
€40,00€26,95