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Playforever

The Playforever story began when Founder Julian Meagher was just eleven years old. Riding his bike around local underground car parks, searching for tucked-away supercars and peeking under dust covers to marvel at their sleek forms and shiny badges, this early fascination with the beauty and magic of classic vehicles sparked a lifelong ambition to create a collection of timeless heirloom toys: A collection that would delight and captivate generations to come, children and grown-ups alike. 

Today, the Playforever brand is sold in over 20 countries worldwide. Drawing inspiration from iconic racing cars and racing planes from the 1920s, as well as classic 1960s New York, combined with decades of researching and studying technical car design and automotive styling, their collection of Midis, Minis and Mavericks is an eclectic mix of art, fashion, traditional design, and modernism. 

They believe in authentic design and a flawless finish. Their manufacturing partners understand and share their ethos that beautiful products are born from the finest materials. They use child-friendly, soft-roll rubber wheels and long-lasting, UV-resistant paint finish. They never compromise on detail or quality. All of their products are safety-tested to the highest international standards. 

This is Playforever. Creators and connoisseurs of art toys that are built to last a lifetime.

Playforever
Article code PFE20_083B
€60,00€36,95
available for ordering
From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie’s design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula One racing cars. Read more
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Playforever Bonnie - Freedom (Red)
Playforever
Bonnie - Freedom (Red)
From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie’s design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula One racing cars.
€60,00€36,95
Playforever
Article code PFE20_082D
€40,00€26,95
available for ordering
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase furth Read more
-33%
Playforever Speedy le Mans - No. 3 (Red)
Playforever
Speedy le Mans - No. 3 (Red)
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase furth
€40,00€26,95
Playforever
Article code PFE20_082C
€40,00€26,95
available for ordering
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase furth Read more
-33%
Playforever Speedy le Mans - No. 1 (Blue)
Playforever
Speedy le Mans - No. 1 (Blue)
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase furth
€40,00€26,95
Playforever
Article code PFE20_082B
€40,00€26,95
available for ordering
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase furth Read more
-33%
Playforever Speedy le Mans - No. 38 (Yellow)
Playforever
Speedy le Mans - No. 38 (Yellow)
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase furth
€40,00€26,95
Playforever
Article code PFE20_081C
€40,00€26,95
available for ordering
With a smooth, curved shape and sleek Italian styling, Viglietta is so much more than just a toy car – it is an object of beauty that can make memories; memories to be shared for generations to come. Read more
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Playforever Viglietta - Marco (Yellow)
Playforever
Viglietta - Marco (Yellow)
With a smooth, curved shape and sleek Italian styling, Viglietta is so much more than just a toy car – it is an object of beauty that can make memories; memories to be shared for generations to come.
€40,00€26,95
Playforever
Article code PFE20_079A
€35,00€22,95
available for ordering
In bright and vibrant blue with contrasting white rubber tyres, Loretino Monaco is living proof that size is not everything. Lightweight and easy to hold, yet built to last, just like all Playforever products it is beautifully designed and built to last a Read more
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Playforever Loretino - Monaco (Blue)
Playforever
Loretino - Monaco (Blue)
In bright and vibrant blue with contrasting white rubber tyres, Loretino Monaco is living proof that size is not everything. Lightweight and easy to hold, yet built to last, just like all Playforever products it is beautifully designed and built to last a
€35,00€22,95
Playforever
Article code PFE20_078D
€35,00€22,95
available for ordering
Back in the 70s, F1 racing was a dangerous, high-speed game. Cars were fast, drivers were furious and the competition was intense. The Velocita collection by Playforever was inspired by the F1 scene of this era. Rubber tires, streamlined shapes, and vibra Read more
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Playforever Verve Velocita – Lorenzo (Blue)
Playforever
Verve Velocita – Lorenzo (Blue)
Back in the 70s, F1 racing was a dangerous, high-speed game. Cars were fast, drivers were furious and the competition was intense. The Velocita collection by Playforever was inspired by the F1 scene of this era. Rubber tires, streamlined shapes, and vibra
€35,00€22,95