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Playforever

The Playforever story began when Founder Julian Meagher was just eleven years old. Riding his bike around local underground car parks, searching for tucked-away supercars and peeking under dust covers to marvel at their sleek forms and shiny badges, this early fascination with the beauty and magic of classic vehicles sparked a lifelong ambition to create a collection of timeless heirloom toys: A collection that would delight and captivate generations to come, children and grown-ups alike. 

Today, the Playforever brand is sold in over 20 countries worldwide. Drawing inspiration from iconic racing cars and racing planes from the 1920s, as well as classic 1960s New York, combined with decades of researching and studying technical car design and automotive styling, their collection of Midis, Minis and Mavericks is an eclectic mix of art, fashion, traditional design, and modernism. 

They believe in authentic design and a flawless finish. Their manufacturing partners understand and share their ethos that beautiful products are born from the finest materials. They use child-friendly, soft-roll rubber wheels and long-lasting, UV-resistant paint finish. They never compromise on detail or quality. All of their products are safety-tested to the highest international standards. 

This is Playforever. Creators and connoisseurs of art toys that are built to last a lifetime.

Playforever
Article code PFE20_085C
€54,95
available for ordering
1960s glamour and footwear fashion is the inspiration behind Buck, the third addition to our Midi collection. Beginning as a shoe wedge and ending as toy racing car, Buck has a strikingly simple body shape that was originally designed in wood (maintaining Read more
Playforever
[PO] Buck - Roddie (Black)
1960s glamour and footwear fashion is the inspiration behind Buck, the third addition to our Midi collection. Beginning as a shoe wedge and ending as toy racing car, Buck has a strikingly simple body shape that was originally designed in wood (maintaining
€54,95
Playforever
Article code PFE20_085B
€54,95
out of stock
1960s glamour and footwear fashion is the inspiration behind Buck, the third addition to our Midi collection. Beginning as a shoe wedge and ending as toy racing car, Buck has a strikingly simple body shape that was originally designed in wood (maintaining Read more
Playforever
[PO] Buck - Fashionista (Orange)
1960s glamour and footwear fashion is the inspiration behind Buck, the third addition to our Midi collection. Beginning as a shoe wedge and ending as toy racing car, Buck has a strikingly simple body shape that was originally designed in wood (maintaining
€54,95
Playforever
Article code PFE20_085A
€54,95
available for ordering
1960s glamour and footwear fashion is the inspiration behind Buck, the third addition to our Midi collection. Beginning as a shoe wedge and ending as toy racing car, Buck has a strikingly simple body shape that was originally designed in wood (maintaining Read more
Playforever
Buck - Red (Red)
1960s glamour and footwear fashion is the inspiration behind Buck, the third addition to our Midi collection. Beginning as a shoe wedge and ending as toy racing car, Buck has a strikingly simple body shape that was originally designed in wood (maintaining
€54,95
Playforever
Article code PFE20_089D
€59,95
available for ordering
Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on Read more
Playforever
Rufus - Vince (Black & Gold)
Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on
€59,95
Playforever
Article code PFE20_089C
€59,95
available for ordering
Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on Read more
Playforever
Rufus - Allons-y (White)
Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on
€59,95
Playforever
Article code PFE20_089B
€59,95
available for ordering
Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on Read more
Playforever
[RESTOCK SOON] Rufus - Weller (Dark Green)
Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on
€59,95
Playforever
Article code PFE20_088B
€69,95
available for ordering
With a solid body and simple, eye-catching graphics on the wing and tail, just like the rest of our Classic collection, Mimmo is built to last from the finest quality materials. A classic heirloom toy to be loved and cherished by children and grown-ups al Read more
Playforever
Mimmo Aeroplane - Betty (Pink)
With a solid body and simple, eye-catching graphics on the wing and tail, just like the rest of our Classic collection, Mimmo is built to last from the finest quality materials. A classic heirloom toy to be loved and cherished by children and grown-ups al
€69,95
Playforever
Article code PFE20_088A
€69,95
out of stock
With a solid body and simple, eye-catching graphics on the wing and tail, just like the rest of our Classic collection, Mimmo is built to last from the finest quality materials. A classic heirloom toy to be loved and cherished by children and grown-ups al Read more
Playforever
[PO] Mimmo Aeroplane - Red (Red)
With a solid body and simple, eye-catching graphics on the wing and tail, just like the rest of our Classic collection, Mimmo is built to last from the finest quality materials. A classic heirloom toy to be loved and cherished by children and grown-ups al
€69,95
Playforever
Article code PFE20_087C
€59,95
available for ordering
Straight out of 1960s New York, our Maverick Heat vehicles are a bold representation of the famous ‘slab-sided’ vehicles of the era. Racing through busy streets, lights flashing and sirens screaming; with distinctive flat sides and super large surface are Read more
Playforever
Maverick Heat - Shadow (Black)
Straight out of 1960s New York, our Maverick Heat vehicles are a bold representation of the famous ‘slab-sided’ vehicles of the era. Racing through busy streets, lights flashing and sirens screaming; with distinctive flat sides and super large surface are
€59,95
Playforever
Article code PFE20_087B
€59,95
available for ordering
Straight out of 1960s New York, our Maverick Heat vehicles are a bold representation of the famous ‘slab-sided’ vehicles of the era. Racing through busy streets, lights flashing and sirens screaming; with distinctive flat sides and super large surface are Read more
Playforever
Maverick Heat - Voiture De Police (Blue)
Straight out of 1960s New York, our Maverick Heat vehicles are a bold representation of the famous ‘slab-sided’ vehicles of the era. Racing through busy streets, lights flashing and sirens screaming; with distinctive flat sides and super large surface are
€59,95
Playforever
Article code PFE20_087A
€59,95
available for ordering
Straight out of 1960s New York, our Maverick Heat vehicles are a bold representation of the famous ‘slab-sided’ vehicles of the era. Racing through busy streets, lights flashing and sirens screaming; with distinctive flat sides and super large surface are Read more
Playforever
Maverick Heat - Sheriff (Black & White)
Straight out of 1960s New York, our Maverick Heat vehicles are a bold representation of the famous ‘slab-sided’ vehicles of the era. Racing through busy streets, lights flashing and sirens screaming; with distinctive flat sides and super large surface are
€59,95
Playforever
Article code PFE20_086B
€69,95
available for ordering
The story of Bruno is a labour of love, beginning with a passion and a dream, and ending with a lifelong heirloom toy to be passed on, played with and remembered for generations. Read more
Playforever
Bruno Racing Car (Red)
The story of Bruno is a labour of love, beginning with a passion and a dream, and ending with a lifelong heirloom toy to be passed on, played with and remembered for generations.
€69,95
Playforever
Article code PFE20_086A
€69,95
available for ordering
The story of Bruno is a labour of love, beginning with a passion and a dream, and ending with a lifelong heirloom toy to be passed on, played with and remembered for generations. Read more
Playforever
Bruno Racing Car (Metallic Blue)
The story of Bruno is a labour of love, beginning with a passion and a dream, and ending with a lifelong heirloom toy to be passed on, played with and remembered for generations.
€69,95
Playforever
Article code PFE20_084B
€54,95
available for ordering
Embracing the era of 1950s rockabilly chic, Clyde is modern twist on the classic hot rod American cars. Rolled up capris and bright Mary Janes; halter necks and hair scarves in top knots, just like the rest of our Midi collection, Clyde’s design takes ins Read more
Playforever
Clyde - Jetstream (Pink)
Embracing the era of 1950s rockabilly chic, Clyde is modern twist on the classic hot rod American cars. Rolled up capris and bright Mary Janes; halter necks and hair scarves in top knots, just like the rest of our Midi collection, Clyde’s design takes ins
€54,95
Playforever
Article code PFE20_084A
€54,95
available for ordering
Embracing the era of 1950s rockabilly chic, Clyde is modern twist on the classic hot rod American cars. Rolled up capris and bright Mary Janes; halter necks and hair scarves in top knots, just like the rest of our Midi collection, Clyde’s design takes ins Read more
Playforever
Clyde - Midnight (Navy)
Embracing the era of 1950s rockabilly chic, Clyde is modern twist on the classic hot rod American cars. Rolled up capris and bright Mary Janes; halter necks and hair scarves in top knots, just like the rest of our Midi collection, Clyde’s design takes ins
€54,95
Playforever
Article code PFE20_083C
€54,95
out of stock
From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie’s design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula One racing cars. Read more
Playforever
[PO] Bonnie - GB (Green)
From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie’s design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula One racing cars.
€54,95
Playforever
Article code PFE20_083B
€54,95
available for ordering
From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie’s design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula One racing cars. Read more
Playforever
[PO] Bonnie - Freedom (Red)
From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie’s design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula One racing cars.
€54,95
Playforever
Article code PFE20_083A
€54,95
available for ordering
From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie’s design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula One racing cars. Read more
Playforever
Bonnie - Joules (Blue)
From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie’s design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula One racing cars.
€54,95
Playforever
Article code PFE20_082D
€39,95
available for ordering
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase furth Read more
Playforever
Speedy le Mans - No. 3 (Red)
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase furth
€39,95
Playforever
Article code PFE20_082C
€39,95
available for ordering
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase furth Read more
Playforever
Speedy le Mans - No. 1 (Blue)
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase furth
€39,95
Playforever
Article code PFE20_082B
€39,95
available for ordering
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase furth Read more
Playforever
Speedy le Mans - No. 38 (Yellow)
Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape – a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller segments that help to define and showcase furth
€39,95
Playforever
Article code PFE20_081C
€34,95
available for ordering
With a smooth, curved shape and sleek Italian styling, Viglietta is so much more than just a toy car – it is an object of beauty that can make memories; memories to be shared for generations to come. Read more
Playforever
Viglietta - Marco (Yellow)
With a smooth, curved shape and sleek Italian styling, Viglietta is so much more than just a toy car – it is an object of beauty that can make memories; memories to be shared for generations to come.
€34,95
Playforever
Article code PFE20_081B
€34,95
available for ordering
With a smooth, curved shape and sleek Italian styling, Viglietta is so much more than just a toy car – it is an object of beauty that can make memories; memories to be shared for generations to come. Read more
Playforever
Viglietta - Miles (Black)
With a smooth, curved shape and sleek Italian styling, Viglietta is so much more than just a toy car – it is an object of beauty that can make memories; memories to be shared for generations to come.
€34,95
Playforever
Article code PFE20_081A
€34,95
available for ordering
With a smooth, curved shape and sleek Italian styling, Viglietta is so much more than just a toy car – it is an object of beauty that can make memories; memories to be shared for generations to come. Read more
Playforever
Viglietta - Jasper (Orange)
With a smooth, curved shape and sleek Italian styling, Viglietta is so much more than just a toy car – it is an object of beauty that can make memories; memories to be shared for generations to come.
€34,95